Snap rows back on unpopular redesign after user growth slumps

  • Snap rows back on unpopular redesign after user growth slumps

Snap rows back on unpopular redesign after user growth slumps

Over the past few months, Snapchat has been facing the consequences of a controversial redesign.

Snapchat is available as a free download on the App Store. Things only got worse when Kylie Jenner decided that she was "sooo over" the social media site.

Late past year, Snap Inc. announced a major redesign for its Snapchat app, merging Stories and direct interactions with friends into one page, and public content from creators and businesses in another.

At least for iOS users, the app is now offering a new layout that puts Snaps and Chats back in chronological order - as they once were - and returns Stories from friends to the right-hand side of users' screens.

"We are now rolling out an update to address this by sorting communication by recency and moving "Stories" from friends to the right side of the application, while maintaining the structural changes we have made around separating friends from creators and sorting friends" "Stories' by relationships", Evan Spiegel, CEO, Snapchat had said earlier this month, in the company's first-quarter earnings call. Some reported that it made the app harder to navigate, and that the rearrangement didn't produce any benefit to the user. In fact, more than 1.2 million people signed a petition asking the company to roll back the drastic changes it introduced late past year and it seems as if the company got the message.

But the public outcry left Snap's advertisers skittish.

In an earnings call last week, Snap CEO Evan Spiegel said the company was "optimizing the redesign" based on its ongoing experimentation and learning.

Snapchat's Q1 2018 revenue was down from its earnings during the previous quarter. Snap's stock has fallen more then 20 percent since the disappointing report and has not recovered.

Not a fan of Snapchat's redesign?

Snap is now rolling out an update to iOS users with some pretty significant changes in tow.