Xiaomi sees massive growth in global smartphone shipments

  • Xiaomi sees massive growth in global smartphone shipments

Xiaomi sees massive growth in global smartphone shipments

According to Canalys, global shipments were down 3.4 percent on the same period in 2017 at 337 million units. Juha Winter, Senior Analyst at Strategy Analytics, added, "We estimate the Apple iPhone X shipped 16.0 million units and captured 5 percent marketshare worldwide in Q1 2018".

Samsung has regained pole position in terms of smartphone market share globally in the first quarter of 2018, after losing it to Apple in Q4 2017. Sales of Android handsets have risen by 5.6 percentage points from the same period previous year, while Apple smartphones have lost ground to the tune of 4.2 percentage points. The China market was the biggest driver of this decline with shipment volumes dipping below 100 million in the quarter, which hasn't happened since the third quarter of 2013.

Samsung remained the market leader, helped by its new S9 flagship phones, even though it entered the market late in the quarter.

Higher prices have been driven by Apple, whose iPhone X costs $1,000 or more depending on memory capabilities. Last year, however, the trends were different and the overall growth of the Chinese brands like Oppo and Vivo was stunted.

Huawei managed in slowly upscaling its brand image in global markets as they clinched a new market share high of 11.8% and grabbed the third spot in the smartphone market.

This is Xiaomi has recorded the highest growth of 8.4% this year, nearly twice last year's level (4.3 per cent).

Speaking the declining smartphone growth, Tarun Pathak, Associate Director at Counterpoint Research said, "The waning smartphone demand is due to a slow-down in developed markets where replacement cycles are lengthening with overall smartphone features and design reaching its peak".

Apple: Apple's market share rose by 2.8 percent, from 14.7 percent of the market to 15.6 percent.

"Samsung's performance varies by price tier, where share has been under pressure at the low end but has increased in both the high ($600-$900) and premium ($900+) tiers". IDC highlights that the company has a strong presence in Western Europe and it is particularly strong in Spain, Germany and Italy.

While Samsung and Apple saw a 3% increase and decrease in shipments respectively, the biggest takeaway from the report is the rise of Chinese manufacturers such as Xiaomi.

Today the iPhone X was named monarch of the first quarter of 2018.

The costly iPhone X combined with sales of the iPhone 8 and 8 Plus helped grow ASPs 11.1 percent to $728, up from $655 past year. The most popular 4 smartphones in Q1 2018 were iPhones - all four combined accounted for 12.2% of the market, twice that of the iPhone 7 alone one year ago.

Huawei has 11.7 percent share.

For brands like Gionee, Meizu, TCL and Lenovo, a rebound seems hard at this time.