Ford to focus on Mustang, trucks, SUVs to boost bottomline

  • Ford to focus on Mustang, trucks, SUVs to boost bottomline

Ford to focus on Mustang, trucks, SUVs to boost bottomline

Early this year, the company's executives launched ambitious plans to change the product portfolio from passenger cars and adopt SUVs, bring on board more hybrid as well as pure electric vehicles, and cut on manufacturing and development costs. In its statement, Ford said it will rely exclusively on a two-car lineup, the new Focus Active-a raised, body-cladded version of its all-new Focus hatchback (a crossover, in other words)-and the Mustang.

Ford said that about 90% of its portfolio in North America will be trucks, utilities and commercial vehicles by 2020. Responding to a tweet, Martinez noted that the next-generation Fusion was set to go into production for the 2021 model year, which might indicate when the Fusion will go off the market in North America.

Ford Motor Co. announced it's going to stop making cars for the North American market, save the iconic Mustang.

Ford said it also is exploring what it called new "white space" vehicle silhouettes "that combine the best attributes of cars and utilities, such as higher ride height, space and versatility". "There will be less competition as (Ford) produces (fewer) cars".

The company is also reviving two of its historic vehicles: the Ranger pickup, which will return in 2019, and the Bronco SUV, which will return to the USA market in 2020. Thanks to a tweet, we now know when this will take place. We, though, didn't expect Ford to implement the changes so quickly. The company's balance sheet shows an effective tax rate of 9 percent for the quarter.

Making a full commitment to new propulsion choices, including adding hybrid-electric powertrains to high-volume, profitable vehicles like the F-150, Mustang, Explorer, Escape and Bronco.

While battery-powered vehicles have been money losers thus far, Ford's plans aren't completely inconsistent with the global march toward electrification that's shaking up the auto industry. This is a big increase from the $14 billion which the company had announced previously.

"They probably just need to keep up with the times".

The company's Oakville, Ont., complex now assembles the Ford Edge, Ford Flex, Lincoln MKX and Lincoln MKT - all sport utility vehicles. Other models, including the Taurus, the original Ford Focus, the Fiesta and the Fusion, will no longer be available in the United States or Canada.

At Ford, declining consumer interest in cars led to decisions that garnered political headlines previous year. "We aren't just talking about ideas; we've made decisions".