FDA cracking down on trendy JUUL e-cigs that appeal to youths

  • FDA cracking down on trendy JUUL e-cigs that appeal to youths

FDA cracking down on trendy JUUL e-cigs that appeal to youths

It also recently has sent warning letters to 40 retailers - including one in Lexington, Ky., and one in Greensburg, Ind., for violations related to illegal sales of these kinds of products to youths.

"The troubling reality is that electronic nicotine delivery systems, such as e-cigarettes, have become wildly popular with kids", Gottlieb said.

"A lot of people are like, 'Yo, let me hit your Juul.' They will be like, 'Oh, who has one?' And they pass them around", Eddie said. "This blitz, and resulting actions, should serve as a notice that we will not tolerate the sale of any tobacco products to youth".

Juul LabsJuul, a discreet, streamlined e-cigarette developed by the innovative vaporizer company Pax Labs, is pretty cool. The company produces an e-cigarette device that's about the size of a thumb drive.

E-cigarettes are handheld electronic devices that vaporize a fluid typically including nicotine and a flavor component.

A recent survey found 81 percent of minors who now vape do so because of the "availability of appealing flavors".

Juul is clearly positioning its e-cigarettes as harm-reducing alternatives for grownups who smoke, which the FDA itself has recognized as a potential boon for public health. Yesterday the Food and Drug Administration, responding to anecdotal reports of students who juul during school, announced that it is investigating whether the company is marketing its products to minors.

The FDA said that such products are also more hard for parents and teachers to recognize or detect, potentially adding to its appeal for the youth.

"We already have in place programs to prevent and, if necessary, identify and act upon these violations at retail and online marketplaces", the statement from JUUL said.

The FDA plans additional enforcement actions involving e-cigarettes in "coming weeks", Gottlieb told a Senate Appropriations subcommittee Tuesday. JUUL Labs "recognizes that young people have become aware of and gained access to its products" and will actively support state and federal initiatives to raise the minimum age to purchase tobacco products to 21.

The move is part of an initial $30-million investment over the next three years dedicated to independent research, youth and parent education, and community engagement efforts.

To buy Juul products on the company's website, you have to be at least 21 years old and the company does an age verification.

Ultimately, FDA wants to make tobacco less toxic and equally less appealing and addictive to kids.

"Traditional tobacco companies like Brown & Williamson infamously considered adding flavors like honey and Coca-Cola to cigarettes in order to explicitly appeal to teenagers", Novak continues. "Honey might be considered", is a line from a 1972 memo from a consultant to Brown & Williamson in a chilling nine-page compendium - "Tobacco Industry Quotes on Nicotine Addiction" - published on SWAT, a section of the Oklahoma state website described as its "youth movement to expose Big Tobacco's lies and deceptive practices".

The company will work with Iowa Attorney General Tom Miller, public officials and others interested in tobacco control to create a framework to research both the scientific and societal effects of vapor products.

Following FDA's announcement, Sen.

Senator Dick Durbin, an Illinois Democrat, praised the FDA for taking action.

He said that while fewer teens are getting hooked on tobacco products, they are increasingly turning to vaping and e-cigarette companies know this.

"With employees, we stress enough about how it's mandatory they have to card", Ratti said.

"So they can use it when the teacher has got their back to the class", Sexton said. But the agency chose to delay regulations until 2022 as part of a plan to overhaul tobacco regulations.

"We don't yet fully understand why these products are so popular among youth", FDA Commissioner Dr. Scott Gottlieb wrote in the public statement.

UPDATED on April 25, 2018 to include information about a new JUUL initiative to combat underage e-cigarette use and a quote from Sen.