Uber launches its own car-sharing service, Uber Rent

  • Uber launches its own car-sharing service, Uber Rent

Uber launches its own car-sharing service, Uber Rent

We focused too much on growth and not enough on the people who made that growth possible.

Uber CEO Dara Khosrowshahi announced the changes in a blog post Wednesday titled "Moving Forward Together with Cities".

Uber revealed a redesigned app for its drivers this week, including new features such as a real-time earnings tracker. The company announced its acquisition of JUMP, an electric bike rental service, on Monday. Uber wants to own a piece of every trip that happens in cities, from e-bikes to public transit - even if it's not an Uber-operated service.

Jump is the sole dockless bike-share operator now available in San Francisco. Working with SharedStreets and D.C. transportation agencies, Uber will study how different transportation modes are used and how they affect city streets and sidewalks.

Uber Rent will launch in San Francisco later this month. The first is a pilot project in San Francisco that will let users rent a vehicle from within the app (that's called Uber Rent), via Uber's partnership with the peer-to-peer car-sharing startup Getaround.

"We're going beyond cars".

He said that Uber considers self-driving vehicles "part of the solution" and a long-term key to eliminating auto ownership by individuals. "By sharing our aggregated and anonymized trip data, Uber can help inform decisions about how to adapt existing infrastructure and invest in future solutions to make our cities more efficient", said Rob Khazzam, General Manager, Uber Canada, in a press release.

The big picture: Uber envisions a world with little personal vehicle ownership, one where people would rely more heavily on using services like Uber.

Uber Rent will be available in San Francisco, but will expand nationally once the company feels comfortable with it. It's notable due to the fact that Uber's goal of being at the forefront of the robo-taxi sector is looking less and less likely to be achieved, with Waymo/Google and Cruise/GM both looking very looking to be the actual pioneers in the sector, and with Uber's competitor Lyft being the beneficiary due to its close relationship with both.

It's also an opportunity for Uber to benefit from transportation transactions that happen off of the company's platform. Despite an upcoming upgrade that will allow Metro riders to pay fares using their smartphones, the Washington Metropolitan Area Transit Authority is not one of the systems involved, Uber said. It is also partnering with Masabi, a public transit ticketing company, so that commuters can book rides on buses and trains using the Uber app.

Uber drivers are not like regular employees rather they are independent contractors and have no paid sick leaves or vacations and have to pay for their vehicle maintenance and other costs by themselves.