Facebook To Start Disclosing Identity Of Political Advertisers

  • Facebook To Start Disclosing Identity Of Political Advertisers

Facebook To Start Disclosing Identity Of Political Advertisers

Facebook Inc. (NASDAQ: FB) has made another announcement that will be considered too late in some quarters.

The change in policy is created to deter the kind of election meddling that US authorities have accused Russian Federation of pursuing, Facebook Chief Executive Mark Zuckerberg said in a posting on April 6.

Facebook also announced that people who manage pages with large number of followers will need to be verified.

"That's why today we're announcing important changes to the way we manage ads and Pages on Facebook as well as Instagram".

The moves are meant to clamp down on fake pages and accounts such as those used to disrupt the 2016 presidential elections in the USA and elsewhere.

The social networking platform, under fire over allegations that it was being used for influencing polls, said those who want to buy political or issue ads will have to reveal their identities and verify where they are. The company said Friday it is working with unnamed third parties to come up with a list of "key issues", and that it will update the list over time. To get authorised by Facebook, advertisers will need to confirm their identity and location.

"Most of the paid ads the Internet Research Agency ran on Facebook prior to the 2016 election didn't mention Hillary Clinton or Donald Trump - but they did mention divisive political issues like guns, LGBT rights, immigration, and racial issues", Warner said.

In addition, these ads will be clearly labelled in the top left corner as "Political Ad". The company started testing the authorisation process this week, and people will begin seeing the label and additional information in the United States later this spring.

Facebook said it is also investing in artificial intelligence and adding more people to help find advertisers that should have gone through the authorisation process but did not.

Facebook is on the defensive after revelations that private information from about 50 million users wound up in the hands of political ad-data firm Cambridge Analytica without their consent. This will contain all ads with the "Political Ad" label and will show the image and text, as well as additional information like the amount spent and demographic audience information for each ad. This will make it much harder for people to administer a Page using a fake account, which is strictly against our policies.

Phandeeyar, a digital innovation lab, and five other groups wrote an open letter to Facebook founder and CEO Mark Zuckerberg, challenging his contention in a recent interview that the social media platform had effectively combated hate speech targeting the Rohingya community that's being persecuted in western Myanmar.

"For example, on Messenger, when you send a photo, our automated systems scan it using photo matching technology to detect known child exploitation imagery or when you send a link, we scan it for malware or viruses", a Facebook Messenger spokeswoman said in a statement.