Apple CEO Tim Cook roasts Amazon's headquarters competition and Facebook's privacy issues

  • Apple CEO Tim Cook roasts Amazon's headquarters competition and Facebook's privacy issues

Apple CEO Tim Cook roasts Amazon's headquarters competition and Facebook's privacy issues

The message reads: "Apple believes privacy is a fundamental human right, so every Apple product is created to minimize the collection and use of your data, use on-device processing whenever possible, and provide transparency and control over your information".

Cook defended his company's continued investment in the USA, explaining that it is "already" creating jobs in America without the need for mounting "political pressure". "However, I think we're beyond that here", he said. I think, in general, technology is an increasingly important trend in the world. We're not going to traffic in your personal life.

Apple CEO Tim Cook has criticized Facebook's business model saying that the company should have regulated itself long back but it's too late for that now. "It can be abused by advertisers as well".

The Apple chief boldly called for regulation of internet companies such as Facebook to limit the way they're able to use the data of their customers.

"What would I do?" replied Cook.

Facebook and Google, of course, use consumer data as a core part of their lucrative advertising business. While Cupertino tech giant has also tried its luck, its cash mostly comes through its hardware.

If they wanted to, Apple could make plenty of money by monetizing the customer, Cook said Wednesday with MSNBC's Chris Hayes and Swisher.

"I'm personally not a big fan of regulation because sometimes regulation can have unexpected consequences to it, however, I think this certain situation is so dire, and has become so large, that probably some well-crafted regulation is necessary" said Cook.

Apple CEO sat down with MSNBC's Chris Hayes and Recode's Kara Swisher in the forthcoming special Revolution: Apple Changing the World to talk about many issues including immigration and the beauty pageant search for Amazon's next headquarters, but Facebook's recent troubles with data and privacy took center stage.

"We've elected not to do that", Cook explained, according to Recode.