Samsung Display bets big on full-screen display for upscale push

  • Samsung Display bets big on full-screen display for upscale push

Samsung Display bets big on full-screen display for upscale push

In late January, Nikkei reported that Apple was halving its production target from 40 million units during the first three months of the year to 20 million.

Looking even further ahead, it's possible Apple will add a rear-facing, face ID capability to the iPhone. Business is good if Apple's expensive flagship phones are flying off the shelves, but with the iPhone X not looking like it would sell as much as the company would expect, an issue has come up on the supply side of things as well. This week, Nikkei reported that Samsung is now set to make 20 million displays for the iPhone X, but that number could end up falling.

The new target will reduce production at the plant to around 60% of the original plan. That's expected to not only include an update to the existing iPhone X, but see at least one more OLED handset join the line-up.

Apple's smartphone rival Samsung - which builds the OLED screens that Apple uses in its flagship gadget in addition to making its own Galaxy phones - is drastically reducing the number of displays that it is going to produce, according to the Japanese news service Nikkei.

Separately, reports suggest the global tech firm could unveil a few surprises with its 2018 iPhone designs.

The Nikkei has reported Tuesday that Samsung will slash its OLED output levels due to Apple's plans - no source was cited.

According to reports back in mid-2017, indeed, Apple was investing in LG Display's OLED production to bring the technology up to speed for its needs.

Of course, "weak demand" for iPhone X doesn't necessarily translate to disappointment within Apple. The total average daily sales of iPhone 8 and iPhone X is 120 percent the sales of iPhone 7. According to new reports from Korea, the company might put its Infinity Display which made its debut with the Galaxy S8 on its mid-range smartphones. For a supplier, the more components you can sell, the more profit you make.