Judd Apatow is taken with Dundee reboot

  • Judd Apatow is taken with Dundee reboot

Judd Apatow is taken with Dundee reboot

Dundee - The Son of A Legend Returns Home is Tourism Australia's latest viral marketing campaign, created for the US Super Bowl.

The push is strengthened by comments the ad's star Chris Hemsworth made in an interview with news.com.au. Along the way they experience Australia's breathtaking landscapes, meet the wildlife and sample some award-winning wine from Australian vineyards. Here are all the clips released so far, including the Super Bowl ad.

Twitter was quick to react, with many fans expressing surprise and most taking the stunt in good humour.

"Whilst Australia ranks highly among Americans in terms of desirability and awareness of our tourism offerings, we lag behind our competitors when it comes to actual bookings. It supported more than 2300 jobs in 2016-17". "Nobody doing the cameos got paid, we did it for love, in the spirit of the original Paul Hogan ad. Mates called mates and lo and behold...something fun happened", he tweeted.

Australian outlet NT News have launched a petition to get the film up and running, and are collecting signatures to gauge public interest.

The supposed sequel was presented as a buddy comedy that features Danny McBride as Brian Dundee, the long-lost son of Mick Dundee (aka "Crocodile Dundee"), played by Paul Hogan, and Chris Hemsworth as his sidekick, Wally Jr.

"I think a lot of people around the world weren't really familiar or educated on what Australia looked like or what the Outback was", he said. "Stop teasing us and make it happen!" its website says.

Producers from The Late Show With Seth Meyers will also fly to Australia this month to film travel segments to air for U.S. audiences; while Hemsworth has prerecorded appearances on a number of daytime variety programs. "I'd like to think the inspiration the film has provided for this new Tourism Australia campaign will ultimately translate into similar success".

The $36m campaign, supported by Wine Australia and Tourism Australian and backed by the $50m Government support project, amplifies the promotion of Australian wine and wine regions on the world stage and complements the targeted United States of America marketing campaigns being delivered by Wine Australia to increase awareness of our fine wine offering in the US under the $50m Package.

The "Dundee: The Son of a Legend Returns Home" campaign is also supported by Qantas and Wine Australia.

Hemsworth, who spent part of his childhood on cattle stations and remote Aboriginal communities in the Northern Territory, said he fondly remembered the original Crocodile Dundee as "an incredible showcase of the country".