NBC To Stream Olympics Video In Virtual Reality

  • NBC To Stream Olympics Video In Virtual Reality

NBC To Stream Olympics Video In Virtual Reality

The Olympics begin February 8, but the first shot at seeing Nike's 2018 Team USA Medal Stand Collection outfits in the setting they were meant for - on the medal stand itself - is February 10, at the end of the women's cross-country skiathlon.

Serving as an Olympic honorary ambassador, the K-pop star's first release of 2018 is a propulsive cheer track that blends pop-rock and tropical house elements to incite fervor for Pyeongchang 2018. While the technology isn't mature enough to provide that air of reality, it would be interesting to see how it's received this time around and where the technology will stand in two years in time for the 2020 Summer Olympics in Tokyo.

The American broadcasting company says that it will be streaming 50 hours of VR coverage from a variety of games straight from Pyeong Chang, South Korea next month.

The other UK Sport targets are two-to-three medals in skiing and snowboarding, one-to-two in curling, one in bobsleigh and a minimum top-eight finish in figure skating.

NBC is leaning on Intel's True VR technology, which uses multiple camera pods at each event to create interactive 360-degree virtual reality environments.

The Olympic gear will be available for purchase next week on Nike's website. No word yet on whether NBC's Olympics coverage in VR will feature VR advertising as well.

Programming will span every day of the Games - with the exception of Feb. 18 - beginning the day of the Opening Ceremony on Friday, Feb. 9, and concluding with the Closing Ceremony on Sunday, Feb. 25.

The VR video content, powered by Intel TrueVR, will be available to users of Windows, Samsung and Google VR headsets, and for Android and iOS devices through the NBC Sports VR app.

NBC Olympics' first foray into VR was for the Rio Olympics in 2016.