Chaos As EFF Trashes Gauteng H&M Stores

  • Chaos As EFF Trashes Gauteng H&M Stores

Chaos As EFF Trashes Gauteng H&M Stores

WIKUS DE WET via Getty Images H&M said it had withdrawn from sale a green hoodie with the inscription "coolest monkey in the jungle" after an ad featuring a black child triggered racism accusation.

To help further the "Marxist-Leninist tradition", a group of EFF socialists ransacked an H&M store in Gauteng, South Africa as a means of protest against an advertisement the global clothing company ran that featured a small black child wearing a sweatshirt that said "Coolest Monkey the Hood". Ndlozi wrote on Twitter, posting pictures of a vandalized H&M store and video footage of chanting EFF supporters.

World-renowned clothing brand H&M recently came under fire after an item in their United Kingdom online lookbook featuring a young Black male model wearing a hoodie labeled "coolest monkey in the jungle" went viral.

But this apology was described as being "too little too late" by a spokesperson for the EFF.

Innocent shoppers were forced to flee as activists swept through the stores, which included Africa's flagship H&M stores in the upmarket suburb of Sandton, Johannesburg.

"Police had to intervene and dispersed the group of protesters by firing rubber bullets".

H&M issued a statement Monday: "W$3 e apologize to anyone this may have offended".

Despite the police presence, no arrests were made.

"Our position is simple, we have got this wrong and we are deeply sorry", the website of the group's South African department said.

A police officer who declined to be identified in the press said members of the SAPS crowd control public order police unit had been summoned to the Kolonnade Mall, but there was no sign of the EFF members.

EFF leader Julius Malema defended the rampage, saying: "We make no apology about what the fighters did today".