Apple's battery replacement program may lead to 16M lost sales of iPhones

  • Apple's battery replacement program may lead to 16M lost sales of iPhones

Apple's battery replacement program may lead to 16M lost sales of iPhones

It adds that the $29 price may generate $1.56 billion in terms of revenue, but Apple will lose around $10 billion due to potential loss of the 16 million iPhone units. To date, 15 class action lawsuits have been filed against Apple alleging misrepresentation, breach of good faith, and deceptive business practices. Apple is giving users of these iPhone 6S devices a free battery replacement.

After the Reddit post was published, Apple acknowledged that its 2016 release of iOS 10.2.1 added a feature created to smooth out peak power demands in the iPhone 6, iPhone 6s and iPhone SE by slowing down processor performance.

For the iPhone 7 generation, Apple's throttling feature was introduced in iOS 11.2.

In an apology letter written last week, the technology company announced it would be dropping prices by almost two-thirds for anyone with an iPhone 6 model or later.

The offer is presumably meant to appease angry iPhone owners who objected to the company throttling device performance in cases where the batteries were sub-optimal. Other rumours from various sources say that Apple might be retaining the 4-inch form factor of the current model but will borrow the internals for the new model from the iPhone 7, particularly the A10 Fusion SoC. However, the customers feel otherwise, stating that Apple slows down the older iPhones to compel them to upgrade to newer models. Remember, Apple is offering the reduced battery replacement fee for the rest of the year, so you have plenty of time.

REUTERS/Stephen LamApple Vice President Greg Joswiak introduces the iPhone SE during an event at the Apple headquarters in Cupertino, California March 21, 2016.

The best way to find out the health of your iPhone's battery is to take it to an Apple Store. In fact, Apple was found guilty of the deliberate tweaking after several users reported the improved performance on their old iPhone after changing the battery.

Late past year it came to light that Apple has included code in the iOS operating system that throttles the performance of iPhones if the battery is showing signs of wear.

Today, the tech site BGR also took Apple to task for the company's "far from perfect" apology. Also if the iPhone is working on slower CPU rate then the battery consumption will be lower.

Banking giant Barclays has slammed Apple's recent decision to provide customers with cut-price £25 replacements - slashed from £79 - deeming it catastrophic for sales of the iPhone.

That being said, Barclays had some positive things to say about Apple.