Facebook is making a major change

  • Facebook is making a major change

Facebook is making a major change

The announcement is consistent with tests to the News Feed that Facebook ran previous year, which moved all Page content (from the likes of businesses, brands, and media) from the News Feed to the Explore tab.

"I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions", he wrote.

In an exclusive video interview with CNN Tech's Laurie Segall, Facebook VP Adam Mosseri described the move as a "rebalancing" of how Facebook's algorithms rank items in the main feed.

MARK Zuckerberg says people will spend less time on Facebook when he re-launches the website's News Feed.

News Feed will be the first feature that will see the first changes, "where you can expect to see more from your friends, family and groups".

The changes promised today aren't entirely new - Facebook has been shifting the content on its news feed towards posts from friends and family and away from brands and publications for more than a year. This move, in particular, has the potential to rattle countless publishers and brands who rely on the social network to distribute and promote content. The changes are part of Facebook's redesign to increase "meaningful interactions" and reduce "passive consumption of low-quality content-even if it decreases some of our engagement metrics in the short term".

There will be fewer posts from brands, pages and media companies and more from people. In fact only a month ago Facebook announced how it plans to put a clamp on engagement-bait spam posts.

Facebook CEO Mark Zuckerberg explained that a focus for the company in 2018 is making sure the time people spend on Facebook is time well spent.

Zuckerberg repeated that sentiment in his post Thursday.

These changes are made after Facebook was criticized for spreading fake news in 2016 U.S. election. "And the public content you see more will be held to the same standard - it should encourage meaningful interactions between people", Zuckerberg added.

If the previous year has shown anything, however, it's that seemingly banal product decisions can yield tremendous unforeseen consequences.

Thursday's changes raise questions of whether people may end up seeing more content that reinforces their own ideologies if they end up frequently interacting with posts and videos that reflect the similar views of their friends or family. "Because this [change] is naturally good for friend content and for conversation, it's actually going to be good for the diversity of opinion in News Feed".

The Menlo Park, California-based company has kept revenue growing by consistently selling more advertising in its news feed, striking partnerships with media companies to distribute their stories, and including more video postings, which draw higher ad rates. Passively scrolling and reading things can have negative effects, whereas being more interactive - "liking" posts and writing comments - can be positive.

Facebook frequently tweaks this ranking algorithm. Over the next few weeks, users will begin seeing fewer viral videos and news articles shared by media companies.