Amazon set to bid for Premier League streaming rights

  • Amazon set to bid for Premier League streaming rights

Amazon set to bid for Premier League streaming rights

Last month, Sky and BT announced that they would make their streaming of the Premier League's games available for companies such as Amazon to place their money where their mouth is. Bloomberg reports that the online retailer is preparing to bid for matches next month, likely providing traditional United Kingdom broadcasters Sky and BT with some much-needed competition over the next three years.

Richard Broughton, of market research firm Ampere Analysis, who are experts in sports TV rights, said: 'There's a high degree of interest from Amazon in these rights.

The Premier League is the most popular spectator sport in the world, with people all over the world tuning in to watch British teams kick a ball around a field. He said they would absolutely enter the bidding race for the next round of television rights. The deal was the first major TV sports rights deal for the online retailer. The English Football Association is said to be opening up bids for broadcasting rights in February, and the report claims that Amazon could be considering making a bid for it. It shows Amazon's commitment to streaming live sports; the tech giant paid a reported $50 million to stream Thursday Night Football NFL games this season, and has inked a variety of other deals for sports streaming rights that add to its growing Prime video catalog, accessible to Prime members who pay $99 per year and also receive other benefits like free 2-day shipping. The following month, Facebook reached a deal with Univision and MLS to stream at least 22 games.

The current EPL TV rights don't expire until 2019 but it looks like this will be one of the most interesting races.

While Amazon is unlikely to sweep figurative rug from under Sky and BT's feet and try to buy all the rights, it still means the two might have competition - especially if the company decides to expand its football portfolio in future years.