Amazon Prime Video now available on Apple TV

  • Amazon Prime Video now available on Apple TV

Amazon Prime Video now available on Apple TV

Amazon's library of 4K High Dynamic Range (HDR) titles are available on Apple TV 4K.

For Amazon, this was a week of war and peace.

Amazon stopped selling Apple TV and Google Chromecast on its website after a year of launching Fire TV. Amazon, the world's largest online retailer, does not stock Google products including Google Chromecast, which competes with the Amazon Fire TV line, and Google Home, which competes with Amazon Echo. This includes 4K TV and movies, for those who are using an Apple TV 4K - a helpful feature, as Amazon Video is one of the few streaming apps to offer 4K HDR content at no additional charge. This enabled Amazon Prime users to watch movies and videos on Apple TV directly, instead of mirroring content from any Apple device through AirPlay.

Amazon Prime Video App can be used on Apple TV's third, fourth, and fifth generations. Amazon later reintroduced YouTube to the device, but the voice commands it added violated the use terms and on Tuesday Google again removed the service.

This news will likely end a long-standing feud between Apple and Amazon, two companies that have more money than you will ever see in your life, so you probably shouldn't worry too much about their feuds. Here, the streaming service's content can come up in systemwide searches.

By comparison, Apple isn't as much of a threat to either company. The controller gives you a headphone jack for private listening and hands-free queries with Google Assistant. The app should appear in normal search on Apple TV app store as the rollout becomes widespread.

And while Apple is planning a push into premium original video, that's not quite a zero-sum business like live game streaming, where creators tend to stick with one platform and bring their viewers with them.

Amazon, Apple and Google/YouTube all have hardware and video components, and all want to have the widest possible reach.

Google and Amazon have always been in discussion regarding on the best way to go about with their products and have an equally beneficial working relationship. They said that Google has been in talks with Amazon to ensure that both of its customers get access to each of their services irrespective of their platform.

Meanwhile, Roku must be cracking up, having never dealt with any of this drama to begin with.