It's about time! Amazon Video has finally joined Apple TV

  • It's about time! Amazon Video has finally joined Apple TV

It's about time! Amazon Video has finally joined Apple TV

While Google and Amazon continue to bicker back and forth about which company's services will be available for what platforms, it seems Apple is finally getting its act together now that Amazon Prime Video is available on the Apple TV. The launch has been a long time coming, with Apple CEO Tim Cook first announcing the partnership between the two tech giants at Apple's developer conference in June.

The video service originally launched in 2006, competing in the crowding streaming video market with other worldwide services like Netflix and YouTube TV, as well as localised services like Stan and Foxtel Now in Australia. Users will be able to find content on Amazon Video simply by speaking or typing their queries into the Apple TV's robust search feature. This means Apple TV users can now access the service by looking for Amazon Prime Video on their device's App Store, launching the app and signing in to their Amazon account for instant streaming.

Prime members in the U.S., U.K., Germany, Austria and Japan can use the app to watch videos purchased or rented from Amazon. Amazon Prime Video is now integrated into the Apple TV menu and Prime Video titles can be discovered using the Siri-enabled voice remote.

The iOS app, which was updated to version 5.0 Wednesday, now supports iPhone X and Universal Search. Prime Video also offers a wide array of award-winning kids content, including "Tumble Leaf", "If You Give a Mouse a Cookie" and "The Snowy Day". The good news is that, thanks to the nature of streaming, fans can now catch up on Catastrophe or Red Oaks and prepare for the upcoming Philip K. Dick's Electric Dreams, which drops on January 12, as long as they have a newer Apple TV (3rd generation or later). There are already a number of supported sports apps within the Apple TV app, including those from ESPN and the National Basketball Association, and more will be added. The standoff led Amazon to stop selling the Apple TV on its retail site in 2015, as Recode noted. "And they're going to return it".

Amazon announced the app's availability today (Dec. 6), and laid out all the salient points. Now that it has all changed today, let's see how things are going to pan out between Apple and Amazon.