Google And Amazon's Feud Is Getting Ugly - And Might Affect Customers

  • Google And Amazon's Feud Is Getting Ugly - And Might Affect Customers

Google And Amazon's Feud Is Getting Ugly - And Might Affect Customers

THE LONG TERM feud that has been quietly been brewing between Google and Amazon spilt over last night as the search giant announced it would be removing its YouTube app from Amazon products.

"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services", Google said in a statement.

Amazon did not respond to the shots fired by the Chocolate Factory.

The battle highlights the power that the world's major technology companies are gaining as they dominate important corners of commerce and communications.

If a resolution isn't reached by January 1, Fire TV owners can still watch on phones, tablets or personal computers. Unfortunately, it looks like that version of YouTube is about to disappear from the Echo Show, too.

But in this instance, the two tech heavyweights aren't fighting over licensing fees. It all needs to stop, because they're just making other peoples' lives miserable.

While YouTube is no stranger to removing its services - in 2o12 it removed itself as one of the iPhone's pre-installed apps, claiming it wanted to "take back control of its app" - in this case it's a reaction to Amazon exercising its dominance of the online retail sector. But Amazon says that the company is being spiteful and was limiting what products were able to connect to Google's video service. Two years ago, Amazon ousted Chromecast from its store, even though that device had previously been its top-selling electronics gadget.

The Chocolate Factory on Tuesday said it would be filing suit against the Bezos Bunch after it failed to cut a deal to allow its own streaming services to coexist with those of Amazon. As a result, and because Amazon does not carry Google devices such as Google Home, Chromecast, or Nest devices, it has pulled YouTube from the Amazon devices.

Of course, Google is taking this quite personally and has blocked Amazon from implementing Alexa commands into its YouTube app due to a violation to the Ts & Cs.

Amazon and Apple have been in a similar brawl since 2015 stemming from the site kicking out the Apple TV from its listings.

Roku's market-leading streaming players are sold through Amazon. Videos were displayed on its touchscreen without channel subscriptions, further video recommendations, and other features.