The world's biggest Starbucks is opening its doors in Shanghai, China

  • The world's biggest Starbucks is opening its doors in Shanghai, China

The world's biggest Starbucks is opening its doors in Shanghai, China

"Right now we notice an increasing number of small brands and independent coffee shops".

The Seattle-based coffee company opened a 30,000-square-foot store in Shanghai on Tuesday. There's also an on-site bakery with enough carbs from famed Italian baker Rocco Princi to keep you fueled as you explore Starbucks' first-ever augmented reality experience. "We have over 600 stores in Shanghai", Schultz said.

China, a traditionally tea-drinking nation, is embracing coffee in the metropolis of Shanghai as the country stands to become the largest market for Starbucks. The first Starbucks Reserve Roastery opened in the company's home city of Seattle.

The company has already has plans to open an even bigger store in Chicago in 2019. Customers at the cavernous new outlet on the West Nanjing Road shopping strip can watch beans being roasted, sample high-end brews and use a Starbucks augmented-reality digital app to interact with the store.

Starbucks now runs 3,000 stores in China, where it claims to be opening "a store every 15 hours". Three wooden coffee bars stretching up to 27 meters (88 feet) long and handcrafted by Chinese artisans will serve as the stage for hundreds of baristas and six brewing methods: ModBar Pour Over, Chemex, Coffee Press, Siphon, Espresso and the proprietary Clover-brewed coffee.

In 2012, Starbucks China has operated the China Starbucks Farmer Support Center in Pu'er in the Yunnan Province, supplying agronomists to work in concert with government representatives and local farmers to improve quality and production through the region.

He also said that China was becoming the most important market for Starbucks. It had 8 percent same-store sales growth in the most recent quarter in China (compared to 2 percent in the U.S.) and it announced that it was buying out its joint venture partner in east China for about $1.3 billion. Sales there were up 8% compared with the same quarter a year ago.

The location is Starbucks' second "Reserve Roastery" in the world. Across the street in an office building is a much more basic Starbucks, because there seems to be a Starbucks on every major street corner in town.