Amazon Australia has launched, music coming soon

  • Amazon Australia has launched, music coming soon

Amazon Australia has launched, music coming soon

Tech and retail behemoth Amazon has finally touched down for real in Australia, offering customers millions of products across more than 20 categories.

The Australian Financial Review has revealed that shares in Australia-based global delivery logistics software company GetSwift doubled on Friday, 1 December, following the news that it has signed a "master services agreement" with Amazon.

Amazon expects to launch Prime shipping benefits in Australia in mid-2018 and from today Australian customers can register at for more information about Prime.

The news comes shortly after the ACCC's announcement which informed it would not offer protection for "uncompetitive" firms, even if it meant they could fail at the hands of Amazon Australia. Some Kiwi players, like Trade Me, say Amazon's high-volume model might not suit our smaller market. Local retailers like David Jones and Myer have been scrambling to launch their own "premium" in-store services and price matching strategies or revamped online stores ahead of Amazon's arrival.

In addition to local brands, Lego, L'Oreal, Calvin Klein, Nikon, Disney, Wrangler, Coach, Puma, Roxy, Nike are all featured on the Australian marketplace, which spans over 23 categories, including books, computers, music, clothing, accessories, home improvement, consumer electronics, kitchen goods and baby products.

Australian customers can now shop on or using the Amazon shopping app which is available from Google Play.

Rocco Braeuniger, the man brought in from Amazon's German arm to run the Australian operation, said Amazon would be focusing on "customers and the long-term" as it attempted to build its business in Australia.

Australian customers can now also access Prime Video and Twitch Prime, for an introductory price of US$2.99 ($4.00) per month. Both benefits are available for an introductory price of $2.99 United States dollars per month.

"By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come", he said.

Mr Braeuniger said Amazon will continue to improve the experience for customers by the "regular introduction of new products and services that people love".