The birth of Black Friday was a dark day for retailers

  • The birth of Black Friday was a dark day for retailers

The birth of Black Friday was a dark day for retailers

Meanwhile, more bargain hunters turned up at stores this year after two weak seasons as retailers opened their doors early on the eve of Black Friday.

The retailer has seized almost half of all online sales on the shopping holiday so far, according to estimates by GBH Insights.

However, in 2017, convincing people to show up in stores doesn't necessarily guarantee a successful holiday shopping season because Americans plan to spend more money online than in stores.

Shoppers in Telford were getting into the festive spirit while bagging discounted deals.

Dealing with heavy road traffic and chaotic pedestrians, a day after Thanksgiving, the Philadelphia police department coined the term "Black Friday" in 1961. Many stores there are offering 60 percent off the entire store.

The fun doesn't stop on Black Friday though.

Contrary to the meaning attached with the term "black", retailers viewed it as their most profitable day and, therefore, chose to retain the name but in a positive light.

United States shoppers had splurged more than $1.52 billion online by evening time on Thanksgiving. Enticing shoppers with deals this Black Friday is especially important for brick-and-mortar retailers given the continued switch to online shopping, which has forced chains such as Toys R Us, apparel retailers True Religion, The Limited, Rue 21 and off-price retailer Payless Shoe Source to file for bankruptcy this year.

As more consumers opt to shop via a smartphone or tablet device, it's crucial retailers have an easy-to-navigate mobile platform in place to handle their requests. Greater convenience with 24/7 access, and the ease of sharing links on social media with family and friends, are driving purchases on smartphones, the firms said.