Advertisers squeezed over Hannity sponsorship

  • Advertisers squeezed over Hannity sponsorship

Advertisers squeezed over Hannity sponsorship

The controversy arose after Fox News personality Sean Hannity interviewed embattled Alabama Senate candidate Roy Moore on his radio show. In covering the allegations, Hannity―along with one of his guests, attorney Mercedes Colwin―questioned the motives of Moore's accuser, speculating that she might have been lying and that she might be doing so for money.

"Liberals are offended by this video of a Keurig being thrown off of a building".

This weekend saw a littering of smashed machines from the company across social media as fans of Fox News's Sean Hannity pledged to boycott the brand. Though Hannity walked back his remarks (somewhat), the damage was already done and his show lost a few advertisers, including Keurig, the coffee-maker company known for it's individual K-cup pods.

Media Matters President Angelo Carusone says he is not letting up on his campaign to pressure brands that advertise on Sean Hannity, telling TheWrap that his ultimate goal was to oust the conservative commentator from Fox News.

Keurig pulled ads from Hannity's show over his coverage of Alabama republican senate candidate Roy Moore. By Sunday evening, the hashtag #BoycottKeurig was trending on Twitter.

Others online mocked the conservative backlash, pointing out that Hannity's fans were destroying their own expensive appliances.

Hannity is, in effect, signaling to would-be advertisers that this is how they'd be treated should they decide to cut ties with Fox News. Eloquii, a plus-size clothing retailer, was the first company to publicly distance itself from the right-wing personality, followed by 23 and me, Nature's Bounty, Keurig and Realtor.com.

"And consensual, that's true", said Hannity.

Even if you take him at his word that he wasn't excusing the 14-year-old's claim as "consensual" - just the 16 to 18-year-olds' - it's still pretty heinous.

On his Friday show, Mr Moore declined to rule out that the possibility that he had dated girls in their late teens when he was in his 30s.

"I'm not going to dispute anything, but I don't remember anything like that", Moore said.