Snapchat Redesign to Launch on December 4, New UI Detailed

  • Snapchat Redesign to Launch on December 4, New UI Detailed

Snapchat Redesign to Launch on December 4, New UI Detailed

The biggest redesign in Snapchat's history is planned to debut on Monday, December 4, Business Insider has learned.

However, Evan Spiegel, chief executive and co-founder of Snap Inc. has said that they will be restructuring the app in order to appeal to a larger customer base which will ease the usability and the analysts think it to be a strategic shift by the company before it is too late to turn the company around.

Citing sources familiar with the matter, the report claims that Snapchat employees were notified about the refresh this week. The report adds that the changes could affect "Snapchat's publishing partners". While the app will still open directly to a camera, it will no longer split direct messages from friends in a "Chat" section accessed from the left side of the screen from the shared "Stories" section on the right. The source also added that Snapchat will use "algorithms to personalise" the video feed on the right of the camera. The window to the right of the camera will also show Stories from verified celebrities on Snapchat, a move seemingly aimed at further separating interactions between friends and public figures. The right of the camera will likely feature all "crowdsourced videos". The report adds that whether the new changes will go in-line with over 70 media partners of Snapchat which now produce videos for the service. Instead, all content from a Snapchat user's social network will be accessed from a single point on the left side of the screen.

Other current design staples were not mentioned, including the current "pinch to view Snap Map" system, and the top-level search bar, that was one of the more noticeable changes to the app this year.

After the company missed Wall Street's expectations for its third-quarter earnings Tuesday, Spiegel told investors that the Snapchat app would be redesigned to make it more accessible and that "there is a strong likelihood that the redesign of our application will be disruptive to our business in the short term".