Is Harley-Davidson a Dying Brand?

Stiff competition and macro-economic challenges in some regions are expected to continue hurting the company's sales. Other concerns faced by the company include higher product discounts, global economic uncertainty, high raw material costs and manufacturing expenses and currency fluctuations. Over the last three months, the shares of the company have changed 18.49% and performed 19.59% over the last six months. Capital Research Global Investors is the second biggest holder with 17 million shares now valued at 903.90 million whilst MFS Investment Management K.K. has 11 million shares valued at 651.95 million. Finally, ValuEngine upgraded Harley-Davidson from a hold rating to a buy rating in a research report on Friday, July 7th.

Among 24 analysts covering Harley-Davidson (NYSE:HOG), 4 have Buy rating, 1 Sell and 19 Hold.

The Stock had a 3.06 Consensus Analyst Recommendation 30 Days Ago, whereas 60 days ago and 90 days ago the analyst recommendations were 2.94 and 2.94 respectively. Harley-Davidson still has 10.6 million shares remaining in its already approved share buyback authorization plan. The stock exchanged hands with 36064033 numbers of shares contrast to its average daily volume of 16.64M shares. The 50 day moving average was up by +0.67% whereas the 200 day average was down by -7.62%.

Impala Asset Management Llc holds 5.69% of its portfolio in Harley-Davidson Inc for 2.08 million shares.

Harley-Davidson, Inc. (HOG) is recuperating from the fall at $45.53, the 52-week low. While in the same Quarter Previous year, the Actual EPS was $0.64. It has a Return on Investment (ROI) of 8.20% and a gross margin of 39.90%. The dividend was $0.365 per share for the quarter which comes to $1.46 on an annualized basis. During the same quarter past year, the company earned $1.55 EPS.

Harley-Davidson, recent headlines. "(HOG) to Sell" was posted by StockNewsTimes and is owned by of StockNewsTimes. If you are viewing this article on another website, it was illegally copied and reposted in violation of US & worldwide copyright and trademark laws. (NYSE:HOG) opened at 46.62 on Friday.

Now insiders hold 1,450,800 shares in the business which makes up 0.83% of shares. This figure is found by taking the postscript price and multiplying it by the total number of shares outstanding. Following the completion of the sale, the insider now directly owns 23,673 shares in the company, valued at approximately $1,116,892.14. The transaction was disclosed in a filing with the SEC, which can be accessed through this link.

However, it's possible that some of these call buyers are actually HOG short sellers looking to hedge their bets ahead of earnings.

Harley-Davidson now has a Zacks Rank #4 (Buy). SeaBridge Investment Advisors LLC now owns 121,818 shares of the company's stock valued at $6,581,000 after acquiring an additional 29,310 shares during the last quarter.

"Motor-sickle" manufacturer Harley-Davidson Inc (NYSE:HOG) just about beat the consensus earnings forecast in the third quarter. Annex Advisory Services LLC now owns 4,114 shares of the company's stock worth $222,000 after acquiring an additional 102 shares during the last quarter. Geneva Advisors LLC increased its stake in shares of Harley-Davidson by 5.4% in the second quarter. UBS maintained Harley-Davidson Inc (NYSE:HOG) on Wednesday, September 13 with "Hold" rating. Td Asset Management has 0% invested in Harley-Davidson Inc (NYSE:HOG).