Apple's CEO thinks the tech for quality AR glasses 'doesn't exist' yet

  • Apple's CEO thinks the tech for quality AR glasses 'doesn't exist' yet

Apple's CEO thinks the tech for quality AR glasses 'doesn't exist' yet

In fact recently Apple's CEO Tim Cook was quoted as saying in an interview with Kobini (via 9to5Mac) that he believes that learning to code could be more important than learning English. The display technology required, as well as putting enough stuff around your face-there [are] huge challenges with that.

Macron's office said the two didn't discuss past tax disputes, but Cook accepted that fiscal laws worldwide are shifting toward making companies pay tax where money is actually earned. "I can tell you that the technology itself doesn't exist to do [AR glasses] in a quality way", Cook said to Vogue after dismissing "rumours and gossip" about the idea. "The field of view, the quality of the display itself, it's not there yet", said Cook. "We don't give rats about being first, we want to be best in creating people's experiences".

Microsoft should embrace incrementalism and release regular updates to their offering, which will make them all the more nimble when the actual revolutionary improvements do arrive and would reduce the delta between their solution and Apple's eventual "groundbreaking" product. Additionally, a Bloomberg report from last November said that Apple's was working on a device capable of connecting "wirelessly to iPhones, show images and other information in the wearer's field of vision".

Instead, it's clear that the firm is focusing its AR efforts on mobile, with ARKit supporting older phones like the iPhone 6S. In a subtle dig at rivals working on its own devices, Cook talks about how anything which comes to market soon will not be something anyone would be satisfied with. He said that earlier, people were wary that apps won't find mainstream adoption but today there is a robust app economy. He also mentioned that whatever you saw on the market now, would not be to the satisfaction of the vast majority of people because of technicallogy limitations. And then, step by step, things start to move. Cook also expressed scepticism about the AR shopping experiences being proposed by some retailers and tech firms.

"And it is sort of a curve, it was just exponential - and now you couldn't imagine your life without apps", Cook adds. Users are now more than ever dependent on apps for their needs like health monitoring, shopping and for a ride back home.

"AR is like that".

Virtual reality (VR) and augmented reality (AR) are concepts which are going mainstream in both consumer and business operations. Watch AR help fix a slot machine in Las Vegas.