Ninja Theory is donating all Hellblade sales for mental health awareness today

Developer Ninja Theory has announced that on the occasion of World Mental Health Day, all proceeds from the sales of Hellblade: Senua's Sacrifice for the day will go to a UK-based mental health charity.

Today we're happy to be sharing the Hellblade: Senua's Sacrifice Accolades Trailer.

Hellblade's main character, Senua, suffers from psychosis, and its symptoms are central to the game's story and mechanics.

This announcement coincides with World Mental Health Day, which this year is aiming to raise awareness of mental health issues in the workplace. To accomplish this, all proceeds made from the title on that day will go directly to the Rethink Mental Illness charity. She is dealing with PTSD and psychosis throughout the game as she attempts to delve into Helheim for the sake of her lover, Dillion, one of the many people killed by Vikings when she was away from the village.

The game struck a chord with those suffering from mental illness, as is evidenced from the new Accolades trailer released by the developer below.

The tribute is a touching look at some of the messages Ninja Theory received from fans post-launch, with footage taken entirely in Hellblade's photo mode. Rather than featuring a cohort of stars and review quotes, this trailer features messages received by the developer from people who were deeply affected by the game.

It's a rare example of how game development can bridge the gap between players and very serious social problems, and an even greater reminder of the positive impact this can often have.

Revenue from both the PS4 and PC versions will be given to Rethink.