WhatsApp Business will be a standalone app, features revealed

WhatsApp has been long rumoured to introduce a standalone business app for small businesses.

When a business account is registered and verified by WhatsApp, the company notifies you with a message within the app.

-If a user wants only a business account on WhatsApp: All that the user needs to do is, first register for the WhatsApp for Business app, and then transfer all their business contacts to WhatsApp Business.

A dramatically different version of WhatsApp developed specifically for businesses is now in the works, and a number of its key features have just leaked.

Messages and calls from customers will reach the landline number, but Business account users will be able to access them on their mobile.

What's more, they can link their company's landline number to their WhatsApp Business app, saving them from handing out their personal number to hundreds or potentially thousands of complete strangers. "If you are a leader who has demonstrated experience in building products, has an empathy for both consumers and businesses, has a strong bias for action, wants to understand and unlock the potential of WhatsApp to serve millions of businesses we would be excited to hear from you", a recent advert on the company's website announced. It also notes on how a certain user can manage a personal and business WhatsApp account. This signifies that WhatsApp has started verifying a small number of businesses, and very soon, you might be able to chat with a business via yellow messages within a chat. The app will ask you the "Business Description", "Website", "Address", and other things when you are creating the profile.

The Whatsapp for Business app will function someway similar to the normal Whatsapp app. Next, under the Settings option, you will find some additions such as Business Settings and Statistics.

More features of WhatsApp Business are expected to be revealed in coming days.

The Statistics section now shows the total of messages sent, delivered, read and received, but more analytics-type tools are likely to roll out in the future. You can also customize the response they should receive when you are not available.

The new app comes with a number of new features that include chat migration, the creation of a Business Profile, Auto Responses and Analytics.

Company is giving businesses the option to easily migrate their business numbers to WhatsApp Business.

How will it Aid Revenue Generation?

Given their 1.2 billion user base, this will mean a big change. India is a breeding ground for fake scams and false marketing schemes. The WhatsApp Business will have the same layout as the messaging platform with a search bar and Settings icon on top.