Facebook will roll out features in India to support, encourage blood donation

  • Facebook will roll out features in India to support, encourage blood donation

Facebook will roll out features in India to support, encourage blood donation

But, the donor's information will not be available to the requester unless the donor himself/herself provides it. Hema Budaraju added that "As part of our research, we spoke to blood banks, hospitals, NGOs and industry experts to understand the challenges". Ritesh Mehta further mentioned that "Thousands of people seek blood donors on Facebook every week".

FACEBOOK has rolled out a new feature targeted at solving India's blood shortage problems by crowdsourcing donors with the power of social media.

Starting October, 1, National Blood Donor Day, Facebook will be launching a tool, which will allow users to sign up to become a blood donor.

This feature is a constant reminder for those in need that the earth is not such bad place to live. Once done, when Facebook sees that there is a need and a donor nearby, it will connect the two and will leave them to communicate with each other. Donors can review the request and decide if they want to give blood. Ahead of the National Blood Donor Day on October 1st, this new feature on Facebook places a special post on the home page. To help encourage participation, we'll show a message in News Feed or people can edit their Profiles to sign up.

This feature will also be useful to blood banks and hospitals. The participant has to sign up to be a blood donor.

If a donor is interested, they can request more details by contacting the requestor via WhatsApp, Messenger or a phone call via the app. The blood donor's information remains private even at this stage, helping privacy conscious users donate blood without worrying about divulging their information.

This is one of the best initiatives Facebook has taken to raise awareness and grow the number of blood donors in India. Facebook is stupendously popular in India as well, so this feature might actually help the Indian government tackle blood storage in the country.