Bluehole's newest arm is a subsidiary wholly focused on Battlegrounds

  • Bluehole's newest arm is a subsidiary wholly focused on Battlegrounds

Bluehole's newest arm is a subsidiary wholly focused on Battlegrounds

This is yet another confirmation of the incredible success of PLAYERUNKNOWN'S BATTLEGROUNDS. PUBG has sold over 10 million copies since its launch in March 2017, earning the title of the best-selling game on any system this year.

The new subsidiary company will be called PUBG Corp. and will focus on "accelerating overall business development and managing global operations" for Battlegrounds.

PUBG Corp. recently opened an office in the United States and is planning to do the same to better support the game in Europe and Japan.

I recently posited that PUBG could eventually be squeezed out of the battle royale market as big publishers with huge budgets and resources like Ubisoft, EA, Activision and Take-Two enter the segment. The battle royale title has already beaten "Dota 2" on Steam, and if it gets to be released on other platforms, it is hard to tell what more it can achieve. PUBG creator Brendan Greene admitted that the development team literally can't keep up with its massively growing playerbase, and if it weren't for Microsoft's help, the game probably wouldn't come to Xbox for quite some time.

In a recent story published by Bloomberg Technology, the founder of the development studio behind PlayerUnknown's Battlegrounds said that he is now in talks with console companies to bring the phenomenon of a game to more systems.

Bluehole objected to the potential conflict of interest; Tencent purchased a 48 per cent stake in Epic in 2012.

Though Chang does not go into further details, Bloomberg reports that he says talks are "promising".

Gang-Seok Kim, CEO of Bluehole, Inc., has appointed Chang Han Kim as the Chief Executive Officer and Woonghee Cho as the Chief Operating Officer for PUBG Corp.