Google Play Downrank the Poorly Performing Apps

  • Google Play Downrank the Poorly Performing Apps

Google Play Downrank the Poorly Performing Apps

The Play Store is home to a huge collection of apps, with thousands of them being added daily, although not all of them abide by Google's rigorous standards. Thus, users can sometimes end up with duds, or even worse, sometimes the apps they download are spam or phishing apps.

According to Google, the new algorithm will downrank apps that crash or cause any other performance issues like excessive battery usage and slow render times.

For better-performing apps, Google today had announced it is rolling out a change to its Play Store meaning those that experience fewer crashes and those that don't drain your smartphone battery that will have ranked higher than apps with bugs and other performance issues.

The Google Play Store was updated with support for Notification Channels earlier this week, with the Mountain View, California-based tech giant still being in the process of distributing the latest version of its Android app marketplace to all users. In addition, app developers should also pay close attention to ratings and reviews to get real-time insights from the people who use the app, said Google. To counter this, Google, using its Artificial Intelligence (AI) and Machine Learning is looking to persuade developers to enable apps with seamless functioning.

There is no striking around building good apps if you want them to have found but this change will further institutionalise these values across the Play Store. This particular implementation breaks down all prompts pushed by the Play Store into five categories - High Priority, App Updates Available, Updated Apps, Security and Maintenance, and Account Alerts. Doing all of this can also help Google encourage the app developers to make better apps overall, including apps that do not crash as often or ask for many permissions.

The performance and quality of both mobile apps and webpages are becoming the dominate factor in search result rankings.