Google rolling out ad blocker to Chrome Dev and Canary for Android

  • Google rolling out ad blocker to Chrome Dev and Canary for Android

Google rolling out ad blocker to Chrome Dev and Canary for Android

Part of the reason Google is waiting until the new year to launch its ad blocker is to give web developers some time to prepare.

The settings page indicates the blocker will target "ads from sites that tend to show intrusive ads" and features a toggle to enable or disable it.

Google is in the process of rolling out the latest build of Chrome for Android so it may take a while before it becomes available for everyone. Will such an implementation replace the use of other ad blockers for you? No one wants autoplaying audio or phishing ads around.

Notably, a lot of sites these days do not allow visitors unless they disable their ad blockers.

For desktops, large sticky ads on the bottom and pop-ups with or without countdown have been identified to be the most annoying ads that are found to be an obstacle in the user experience online. Google says the ad blocker in Chrome will only block the ads which don't comply with the Better Ads Standards released by Coalition for Better Ads. It's these guidelines that advertisers and websites have to meet or face having ads blocked by Chrome. However, Google can also claim that they are doing this for user safety. While the ad blocker makes a little impact with the Chrome Canary, we can see a huge difference once it is added to the Google Chrome. Not in the long run.

With the funding option, the publishers can show a message to the ad blocker users to pay a certain fee to get the ad-free version of the website. You can try it, too, if you're feeling adventurous; just download Chrome Canary from Google Play, head to its Site settings section, and open the "Ads" tab.

The programme is now available to publishers in North America, UK, Germany, Australia and New Zealand and will be rolled out to other countries by this year's end.