WTF? World Taekwondo Federation rebrands over acronym

  • WTF? World Taekwondo Federation rebrands over acronym

WTF? World Taekwondo Federation rebrands over acronym

The World Takewondo Federation (WTF), formed way back in 1973, has displayed their acronym "WTF" proudly in the kimonos (fighting dress) and even while publicising the sport.

The World Taekwondo Federation has changed its name because the "WTF" acronym was starting to get a little old.

The World Taekwondo Federation has ceased to exist.

"But we know that in such a competitive world, we must always evolve and adapt to stay relevant and appeal to young and modern audiences".

"Today is an important moment in the history of our great federation".

"Chief Nnaji has done well to put Nigeria on the political map of the Africa Taekwondo Union and World Taekwondo Federation". He was also in charge when the country qualified for London 2012 Olympics and he is now on the board of the Nigeria Taekwondo Federation as the highest ranked worldwide representative, and threw his full support behind the historic election of first woman leader of the Federation, Margaret Binga.

By removing just one word, World Taekwondo didn't seem to do much of an overhaul.

The World Taekwondo Federation (WTF) has changed its name to World Taekwondo because of the "negative connotations" associated with its previous acronym.

"World Taekwondo is distinctive and simple to understand and reinforces the global nature of our sport". From there, all official communications and marketing materials will bear them.

Secretary general Hoss Rafaty delivered a progress report on the rebrand during today's General Assembly.

Key priorities are to add value to the Olympic Movement, develop taekwondo and its member base and develop the brand.