Mattel Reveals 15 New Ken Doll Options in Fashionistas Line

  • Mattel Reveals 15 New Ken Doll Options in Fashionistas Line

Mattel Reveals 15 New Ken Doll Options in Fashionistas Line

With over 50 years of its launch, Ken has undergone different transformations, given 40 different occupations, created in 7 different skin tones and also 15 different forms.

On Tuesday, Mattel announced that Barbie's boyfriend, Ken, would be getting a makeover.

We do agree that man bun Ken will probably get fairly sick of his hairstyle pretty quick.

The evolving Ken is just catching up with Barbie. Your child or creepy brother-in-law can now own Ken in up to three diverse body types! Last year, Mattel rolled out a diverse Barbie line with four body types, seven skin tones and 24 hairstyles to more broadly represent diversity among Barbie fans.

Mattel is trying to fight falling sales of its iconic doll line at a time when many kids would rather play with an iPad. The examples in the company announcement showed plaid shirts, jean shorts, and skinny jeans.

"We are redefining what a Barbie or Ken doll looks like to this generation", said Ms Lisa McKnight, senior vice-president and general manager of Barbie.

According to USA Today, Mattel hopes to boost Barbie sales with the decision.

The move follows the introduction in 2016 of three new bodies - petite, tall and curvy - for Barbie that California-based Mattel said reflected a changing world.

The El Segundo, California-based company also announced new Barbie looks Tuesday, including one with a almost shaved head and another with an Afro.