WestJet to launch a new no-frills carrier

WestJet plans to introduce a new ultra-low-cost carrier with expectations to get it off the ground by late 2017.

"The complete unbundling of services and products in order to lower fares for the price-sensitive traveller has created the ULCC (ultra low cost carrier) category, " he said in a statement.

The airline said it is still waiting for regulatory approval, but will roll out the service with 10 Boeing 737-800 planes.

Co-founder and chairman Clive Beddoe said the so-called ultra-low-cost carrier will broaden the company's growth opportunities as it goes after the price-sensitive end of the market.

National Bank analyst Cameron Doerksen said the new airline can only be successful if WestJet is able to negotiate separate lower labour costs with its flight crew who will work in the flights.

He noted that WestJet has grown "beyond its low-priced roots", serving more than 100 destinations globally, and now needs to offer a separate product to capture Canada's most price sensitive passengers.

Caution regarding forward-looking information Certain information set forth in this news release is "forward-looking information" within the meaning of applicable securities laws. "Our new airline will provide Canadians a pro-competitive, cheap and cheerful flying experience from a company with a proven track record".

Forward looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information.

WestJet pilots filed membership cards today with the Canada Industrial Relations Board (CIRB) to hold an election for representation by the Air Line Pilots Association, International (ALPA).

WestJet won the 2017 award for the Best Airline in Canada through TripAdvisor's Travelers' Choice awards. "We believe WestJet is well poised to bring that model to Canada". Accordingly, readers should not place undue reliance on forward-looking information.

Though no provisional launch date has yet been set, Jetlines does plan to operate flights throughout Canada and provide non-stop service from Canada to the United States, Mexico, and the Caribbean. Through our partnerships with airlines representing every major region of the world, we offer our guests more than 150 destinations in more than 21 countries. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. For more information about everything WestJet, please visit westjet.com.