Facebook CEO sees augmented reality's future in the camera

Zuckerberg spoke at the annual Facebook Developer Conference, or F8, at the McEnery Convention Center in San Jose, California.

At Facebook's developer conference F8 today, the company announced its new software platforms that mix augmented reality, artificial intelligence, and virtual reality. The environment offers users tools to make it easier to create augmented reality scenes like masks and other overlays that react to the scene around them. You can register here to watch the keynotes streamed live and videos of the sessions.

Facebook is providing tools to app makers to develop their own effects.

Facebook relies largely on its 1.9 billion users to report posts that violate its terms of service, and it employs thousands of workers to examine those reports. It would make sense - Facebook has had quite a lot of success with Messenger Lite and Facebook Lite, which now sits at 200 million users.

Facebook's new tool Precise Location tool is almost the same as Snap's new feature, also announced on Tuesday, World Lenses. The developer platform now has over 100,000 developers building on it. Messenger bots are getting a massive overhaul with the all new Messenger Platform 2.0. "All the people and the photos and videos you interact with are brought into the virtual world".

Other Facebook properties like Instagram, WhatsApp and Oculus might not be involved in this year's conference as well.

Facebook's news dropped the same morning that rival Snapchat unveiled new AR-based technology of its own.

Zuckerberg tipped his hand, just a little bit, during Tuesday's Facebook F8 keynote.

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Similarly, virtual reality will find a place in the current year's conference as a follow up to last year's discussion. He said people want to share their everyday life, but don't want to do so if what they're doing is mundane.

Snap hasn't said whether it will emulate Facebook's playbook of widely inviting developers to add functionality to its app.

What time does Facebook F8 2017 start? The new AR tools that Facebook is giving to developers will enable that. "We're trying to show them all the tools and capabilities that allow them to put these tools in their hands to create some wonderful experiences for people", said Motamedi.

Last year, Facebook touched upon AR and its potential to change how we shop, travel, and games.

Ex-Googler Regina Dugan heads up Building 8 and recently teased that new hardware advances could allow people who are far away to connect.

"We are just seeing the beginning of the sophistication of smartphones and how they relate to the user and how the user can use them in mixed and augmented reality scenarios", says Blau.