Advertisers flee 'The O'Reilly Factor' en masse

  • Advertisers flee 'The O'Reilly Factor' en masse

Advertisers flee 'The O'Reilly Factor' en masse

Over the weekend, the New York Times broke the news that the talk show host had quite the history of "sexual harassment or other inappropriate behavior".

Within days of The New York Times reporting that O'Reilly and Fox had paid at least $13 million to silence his accusers, satirical sites have joined the Bills at the hip.

"In light of the recent New York Times investigation, BMW of North America has suspended its advertising with 'The O'Reilly Factor, '" a BMW spokesperson said in a statement on Tuesday. "As a company we seek to partner with companies and programming that share our values of inclusion and diversity", Hyundai Motor said in a statement on Wednesday. O'Reilly has a history of sexual harassment at Fox News and was famously sued by Andrea Mackris 8 years ago for an enormous amount of money, so it is hardly surprising other women have come forward. Untuckit is one of the biggest advertisers of The O'Reilly Factor.

"Mr. O'Reilly's case is part of a larger culture that condones the harassment and objectification of women at Fox News", wrote NOW president Terry O'Neill in a statement.

But if O'Reilly, 67, can not survive the cascading tide of advertiser defections, the negative impact on Fox News Channel's ratings - highest in all of cable TV - would be significant.

O'Reilly said in a post on his website that he's been unfairly targeted because of his prominence. Visit MarketWatch.com for more information on this news. However, the actions taken by the corporate giants are a sure sign that American society has not completely succumbed to the misogyny and backwards thinking we see at the White House and on Fox News and has much to be proud of.

O'Reilly's program has been the most-watched program on United States cable news for 14 years, recently clocking its highest-rated quarter ever.

If more advertisers follow, it could pose an existential threat to the O'Reilly Factor. Several automakers among them Mercedes-Benz, Mitsubishi, Hyundai, and BMW are just a few of the defectors who have vowed to re-assign their advertisements. Ailes denied these accusations, even as some of the network's top female talent lodged their own complaints.

The founder of Fox News Channel was forced out in a sexual harassment scandal last summer.

Apparently, the company has stood by O'Reilly who claims that the allegations are as a result of his prominence. And so I have put to rest any controversies to spare my children.

Fox News has an anonymous hotline employees can use, however, there has been reported fear to call it due to the belief the company is monitoring their phones.

The claims made against O'Reilly include one from a former on-air talent who said she was propositioned by the anchor and suffered recriminations and a loss of opportunities within Fox News after turning him down.