Departing 'O'Reilly Factor' Advertisers Now In Other Fox Shows

Mercedes-Benz spokeswoman Donna Boland told CNN: "The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now".

The New York Times on Saturday reported that five women received payments totaling about $13 million from either O'Reilly or Fox News parent 21st Century Fox in exchange for not pursuing litigation about their accusations.

O'Reilly's program has been the most-watched program on USA cable news for 14 years, recently clocking its highest-rated quarter ever.

USA insurer Allstate and French pharmaceutical maker Sanofi became the latest to exit on Tuesday, following the lead of a handful of auto brands dropping ads for Fox's The O'Reilly Factor, a favourite among conservatives.

Infiniti on Wednesday joined Lexus, Mercedes-Benz, Hyundai, Mitsubishi and BMW in pulling ads from Fox News' "The O'Reilly Factor" after new reporting emerged over the weekend about sexual harassment allegations involving host Bill O'Reilly.

BMW said it suspended any adverts on the show following the reports, while Hyundai warned that, although it had no current ads on the show, it had given the order to pull any future spots. O'Reilly has said the claims had no merit but were settled to protect his children. Based on the serious nature of these allegations, we have made the decision to suspend all advertising on the program in question.

Bill O'Reilly did not address the wave of advertiser defections that have hit his top-rated Fox News Channel program during Tuesday's edition of "The O'Reilly Factor". Through Monday, the stock was up 12% over the previous year, according to Bloomberg.

The South Korean firm is "reallocating them (to other Fox programs) due to the recent and disturbing allegations", a statement read.

While two of the cases were previously known, the Times said it had unearthed three more cases of harassment, two of a sexual nature and one alleging verbally abusive behavior by O'Reilly.

Fox News executive vice-president ad sales Paul Rittenberg said in a statement: "We value our partners and are working with them to address their current concerns about The O'Reilly Factor".

GSK confirmed the freeze to FiercePharma and said, in a statement, "We are continually reviewing our advertising to ensure it is conducted in a responsible manner aligned with our values".

"The worst part of my job is being a target for those who would harm me and my employer, the Fox News Channel".