Crayola boots dandelion for bluish crayon yet to be named

  • Crayola boots dandelion for bluish crayon yet to be named

Crayola boots dandelion for bluish crayon yet to be named

Crayola is taking a page from Marie Kondo. Dandelion is not the first to be removed from the 24-count box, but it is the first to be completely retired from all Crayola boxes.

The current colors in a Crayola box are red, yellow, blue, brown, orange, green, violet, black, carnation pink, yellow orange, blue green, red violet, red orange, yellow green, blue violet, white, violet red, dandelion, cerulean, apricot, scarlet, green yellow, indigo and gray. They even created a one-minute animation featuring a crayon stick named Dandy pondering his retirement options.

Another spoiler: The packaging on the 120-pack, announcing the retirement, says, "Name the new color for a chance to win!" But why retire a color at all?

The company had plans for a big announcement Friday about which crayon would be pulled from its classic box of 24.

It's all a matter of crayon box real estate.

Crayola crayons were first produced in 1903 by Binney & Smith Co.

Other colors that previously got the boot include maize, raw umber and orange yellow. In art, any yellow will generally call attention to itself-catching your eye because of its resolute lightness on a tonal scale of light to dark. More details about the color will be release in May. Head of marketing Melanie Bolden hinted that it will be a shade of blue.