Sprint Jumps on the HD Video, Hotspot Data Bandwagon

AT&T's said it would still sell the unlimited plan for $100 a month for a single phone.

All four major cellphone providers now offer unlimited plans, a major reversal from a few years ago.

Previous unlimited plans from AT&T required customers to be DirecTV subscribers. While that data allotment lasts, users can enjoy the full measure of Verizon's LTE speeds in their area on other phones, tablets, laptops, or whatever other devices they may decide to share internet with.

"Only Sprint can offer the best price for unlimited - 50 percent off Verizon and AT&T unlimited plans - and a network that can handle the data demands to meet customers' needs", Sprint CEO Marcelo Claure says of the offer.

Now Sprint is announcing tweaks of its own.

The single-line price is higher than AT&T's competitors are charging, and the plan has some limits despite its name. "After 22 GB of data usage, AT&T may slow speeds during periods of network congestion", the carrier writes. You also get no tethering, which has always been the case with AT&T unlimited plans.

Sprint is making its new plan a bit sweeter for switchers.

The $90 pricing requires you sign up for Sprint's automatic payment system (or AutoPay) and is only temporary, going from now until March 31, 2018.

For a family of four, unlimited costs $180 at Verizon. AT&T's press release didn't say anything about if there would be any HD video or tethering restrictions, and there isn't any pricing info yet for plans with less than four lines.

HD video streams as part of Sprint's plan are up to 1080p-not 4k-music at up to 1.5Mbps, and gaming streams at up to 8Mbps. The changes go into effect tomorrow, February 17, and they include unlimited streaming of HD video (up to 1080p). The only carrier that includes taxes and fees in is T-Mobile.