Trump's line of home furnishings has disappeared from Sears' and Kmart's websites

Sears and Kmart removing 31 Trump Home items from their online catalogue to focus on more profitable items, according to a spokesman yesterday.

US retail giants, Sears and Kmart, announced they are dropping 31 Trump Home products from their stores Saturday-a risky move for Sears Holdings Corp, the company that owns both chains.

Unlike Nordstrom, Sears Holdings didn't say explicitly whether the decision had to do with a lack of customer interest in Trump-branded products.

The #GrabYourWallet campaign, founded by Shannon Coulter, is specifically targeting merchandise associated with Donald and Ivanka Trump.

The Trump Home line features furniture, lighting, bedding, and more items produced by the same vendors who supply the Trump hotels.

Trump Home, owned by the Trump Organization, was reportedly not available on either site and didn't appear under a search for Trump Home items.

Business Insider reported that the two companies are no longer offering items from the Trump Home collection on their websites. Maxx and Marshalls have spent the week distancing themselves from the brand.

Kmart and Sears have joined the parade of retailers and celebrities cutting their ties with the Trump family brand in recent weeks.

Presidential counselor Kellyanne Conway later landed herself in a controversy when she went on "Fox and Friends" and promoted Ivanka Trump's brand.

Nordstrom, in announcing the discontinuation of Ivanka Trump's line last week, said sales had "steadily declined to the point where it didn't make good business sense" to continue selling the products.

Nordstrom's announcement prompted President Trump to jump to his daughter's defence. "We've had a great relationship with the Ivanka Trump team".