Super Bowl: Budweiser ad draws controversy, sparks boycott calls over immigrant storyline

  • Super Bowl: Budweiser ad draws controversy, sparks boycott calls over immigrant storyline

Super Bowl: Budweiser ad draws controversy, sparks boycott calls over immigrant storyline

The 60-second commercial follows Anheuser-Busch co-founder Adolphus Busch's journey to the USA in the mid-1800s, highlighting Busch's struggles and the prejudice the German immigrant encountered.

"Our focus this week is on our Super Bowl ads and our brands", Anheuser-Busch vice president of marketing Marcel Marcondes told The Washington Post on Saturday, February 4.

The ad is pro-immigration as it goes back to the 19th century and reveals a man entering the US for the first time. The commercial tells the tale of founder Adolphus Busch and his journey as an immigrant from Germany to America.

Some Trump supporters have taken the advert to be a jibe against their President, one conservative "news" organisation calling the advert 'DISGUSTING, ' saying it "bashes" Trump.

"The ad is certainly timely given Trump's immigration ban", says Forbes.

But Busch continues on, eventually meeting his future business partner Eberhard Anheuser and presenting him with a design for a Budweiser beer.

Budweiser denied there was any partisanship to the ad. This campaign has garnered more than 20 million views on Facebook, thanks to both stars sharing it with their fanbases.

Other celebrities making appearances in ads are singer Justin Timberlake and actress Melissa McCarthy.

Trump's executive order signed on Friday, barring admission of refugees from seven Muslim-majority countries, gives the ad an unexpected extra layer of context and commentary.

Even if Anheuser-Busch's intentions were, as they have said, to honor the "pursuit of the American dream", there is no denying the similarities between the ad and the xenophobia stirred up by the Trump campaign.

For the first time ever, posh jeweler Tiffany & Co, the creator of the Super Bowl Vince Lombardi trophy, will place an advertisement during the game featuring singer Lady Gaga. It says building supplies company 84 Lumber has "reportedly been sent back to the drawing board" because its ad, which shows "a Spanish-speaking mother and daughter confronting a border wall between the USA and Mexico", was deemed "too controversial".