Amazon To Open Convenience Store With No Lines

  • Amazon To Open Convenience Store With No Lines

Amazon To Open Convenience Store With No Lines

Amazon Go appears to be targeting "fill-in" trips or quick trips where customers only need a few essential items, and thus could be competition for drugstores like CVS or Walgreens.

On Monday, Amazon announced the launch of Amazon Go, a checkout-free convenience store in Seattle.

Even if this isn't exactly the way the technology works, the effect is the same: it means that when you shop at an Amazon Go store, you'll be under constant video surveillance, with AIs poring over your every move to analyze how you shop.

This isn't Amazon's first experiment with a brick-and-mortar store - they launched a bookstore past year in Seattle, as The New York Times reports, and have since added locations in San Diego and Portland. Shoppers need to secure an Amazon account and have to download the Amazon Go app prior to entering the store.

Is the convenience of walking into a store and not having to deal with a clerk worth giving Amazon that level of scrutiny into your meatspace consumer habits? The bill is totaled via the user's smartphone and payment is completed through a user's Amazon account. If the shopper puts the product back down, it will cancelled from the list. The technology uses computer vision, sensor fusion, and deep learning. The company plans to open that store to the public in early 2017.

Amazon is testing a new kind of grocery store, one that doesn't involve any checkout lines and will likely save impatient shoppers a whole lot of time. The company said customers will be able to purchase items from well-known brands, as well as artisanal sellers.

"We have to make sure this technology not only enables better productivity, but doesn't disqualify millions of Americans from good, solid jobs", Sen. It's like shoplifting, except you pay for stuff as you walk out of the store.

And, to add to those in the FMCG sector watching Amazon closely, comes a report Amazon Go is not the only bricks-and-mortar format the retailer is looking at. He also added that oftentimes, people at finding for groceries in order to suffice their daily needs which then guarantees the stores with density in terms of sales and demands.

A prototype store for the use of company employees is already operating in Amazon's home city of Seattle in the United States. It also offers a selection of groceries from staples like bread and milk to artisan cheeses and locally made chocolates.

James Cakmak, Monness Crespi Hardt & Co. analyst, says that this is part of Amazon's effort to do whatever they can to make their company name "synonymous with retail" regardless if online or physical purchasing.