The Man & Mastermind Behind McDonald's Big Mac Dies At Age 98

Michael "Jim" Delligatti, the Pittsburgh-area man who invented the Big Mac, died this week, the Associated Press reported.

McDonald's spokeswoman Kerry Ford confirmed Wednesday that Delligatti died at home surrounded by his family Monday night.

Mr Delligatti, born in 1918, began tinkering around with the store's burger in the mid-1960s whilst he was running the Uniontown, Pennsylvania franchise.

Demand soared after Delligatti's sandwich spread to the rest of his 47 stores in Pennsylvania. Last year, McDonald's auctioned off a bottle of the sauce on eBay, attracting bids of more than $18,000. You'll likely detect notes of berry and citrus while your limbs grow increasingly heavy and warm as you lift your burger for a big bite.

A United States businessman credited with inventing the Big Mac has died.

He famously said it took him two years to convince McDonald's that his creation was a good idea, but then it became one of the brand's most well-known sandwiches. Upon the burger creation's 40th anniversary, McDonald's indicated that it was selling a staggering 550 million Big Macs each year in restaurants in the US and around the world.

For the 40th Anniversary, Delligatti opened the Big Mac Museum in Pennsylvania which has the world's largest Big Mac statue. Delligatti also co-founded Pittsburgh's Ronald McDonald house in 1979. "The bulb was already there".

"We will remember Jim as an insightful franchisee, a knowledgeable businessman", the company said.

Michael James Delligatti was born in Uniontown on August 2, 1918, and moved frequently in the area for his father's jobs as a blacksmith, cobbler and confectioner. The Big Mac "has become an iconic sandwich enjoyed by many around the world". Similarly, it was revealed that the fast food giant was trialling a Sriracha Big Mac, too.

The next time you bit into a Big Mac, give a salute to Jim. According to his family, he helped develop the chain's vital breakfast - having introduced Hotcakes and Sausage to feed steelworkers coming home from overnight shifts. Top executives anxious that any addition to the limited McDonald's menu would gum up the works, and that a higher-priced burger - the basic McDonald's hamburger cost just 18 cents - would alienate customers.

The original Big Mac advertisement from 1967.

Mr. Delligatti is survived by his sons Michael and James, his wife, the former Eleanor Carmody, known as Ellie; five grandchildren; and eight great-grandchildren.