With deals offered early, will shoppers buy on Cyber Monday?

  • With deals offered early, will shoppers buy on Cyber Monday?

With deals offered early, will shoppers buy on Cyber Monday?

One tracking company says online sales this Black Friday hit a new high.

Traditionally, the Monday after Thanksgiving is the biggest day of the year for online holiday sales, but a growing number of people are turning to the Internet on Thanksgiving and Black Friday now, too.

While Cyber Monday was created with online shopping in mind, increasingly that's becoming the preferred way of browsing throughout the holiday season.

Research firm comScore predicted that online spending on Cyber Monday will jump to $3.5 billion from $3.12 billion previous year, and will release its tally for the day on Wednesday. Adobe noted that the five best-selling toys that day were Lego sets, Shopkins, Nerf, Barbie and Little Live Pets.

Online sales have also been stretching out more and more. The week before Cyber Monday she bought a 43-inch LG 4K Smart TV at half of its original $600 price tag.

Several stores - including Gap, Gymboree and Hollister - were offering 50 percent off deals online with special codes.

Since Nov. 1, 2016, which ADI marks as the start of the holiday season, consumers have spent $39.97 billion online, up 7.6% from 2015. Wal-Mart and Target responded with their own deals on electronics and video games. The retailer is offering free shipping on all orders until December 24.

Local companies that sell paper, socks, soccer gear, fashion apparel, hotel rooms and more posted big discounts on their goods from 15 to 50 percent off to cash in on shoppers returning to work Monday with sales still on their minds.

Retailers did a much better job of managing inventory this year, with a fewer out of stock messages on Cyber Monday.

Shoppers have spent $36.5 billion online so far this year, according to Adobe.

With shoppers spending $3.45 billion online on Cyber Monday, Nov. 28, a 12.1% jump year-over-year, sales not only surpassed predictions, but made this the largest Cyber Monday shopping event to date, according to Adobe Digital Insights, which aggregated data from 23 billion visits to retail websites. And it turns out EBay was on to something with its newly minted "Mobile Wednesday", the day before Thanksgiving when it expected travelers to shop from the road.