Pac-12 Networks Is the Latest to Ink Twitter Live-Streaming Pact

  • Pac-12 Networks Is the Latest to Ink Twitter Live-Streaming Pact

Pac-12 Networks Is the Latest to Ink Twitter Live-Streaming Pact

Pac-12 Networks today announced that Twitter will live-stream its university sports events during the 2016-17 season, totalling 150 games. "Frontier's commitment to showcasing our live quality sporting events will benefit Pac-12 fans throughout Southern California".

The events will be produced by Pac-12 member universities and will be streamed via the conference and school websites.

The live events will be produced by the Pac-12 universities and they will also be streamed on those universities' sites and the Pac-12 site. The Pac-12's deal with Twitter does not include the streaming of football or basketball games. The first and most headline grabbing was the Twitter Inc. partnership with The National Football League to live stream 10 of the league's Thursday night national television games on the Twitter platform. Streaming will include Olympic sports such as soccer, volleyball, gymnastics, baseball, ice hockey, swimming & diving, softball, track & field, wrestling, lacrosse, tennis, and water polo. More rumors surfaced that Twitter has already sold $50 million in advertisements around the deal, making it ROI positive nearly instantly, aside from the rather large exposure. All of the sudden, people within the Pac-12 footprint were unable to watch some of the biggest games around the conference if they did not involve their local schools. For more information, visit about.twitter.com or follow @twitter. Earlier this week it announced that it will livestream Bloomberg financial news offerings and has a deal with CBS to livestream the upcoming Republican and Democratic party conventions. Twitter has always been the best place to see what's happening now.