VIZIO 58-inch D58U-D3 4K LED Smart HDTV review MIA

  • VIZIO 58-inch D58U-D3 4K LED Smart HDTV review MIA

VIZIO 58-inch D58U-D3 4K LED Smart HDTV review MIA

Almost every new-fangled feature comes with an implicit but fairly obvious cost of privacy, but Vizio goes a step further. These "non-personal identifiable" pieces of information, especially semi-permanent IP addresses that you may have at home, can actually be used to identify or at least profile you.

This data combo could be exchanged with advertisers and other partners to "provide you with an optimal user experience and better understand how users access the VIZIO products and services".

According to several technology websites, Vizio tracks what you view and when you view it. It's called 'smart interactivity'. If you are watching your favorite programs on a Vizio Smart TV, there is a chance your TV is watching you.

Unlike digital advertising and media, which carefully collects and analyzes data, there's not a whole lot of data in the TV industry because cable and satellite providers aren't allowed to sell data. That gives it a legal loophole to snitch on its customers, whose loyalty may be tested. It's that it sneakily harvests data about your viewing habits so Vizio can sell it to other companies.

The problem is, the company does this in a way that could allow the viewing habits of their customers to be linked with their IP address. What's even more disturbing is the claim that Vizio is selling what the smart TVs have gathered to various advertisers. Couple that with the fact that Vizio's privacy policy says they can "combine this information with other information about devices associated with that IP address", and it's clear that they want to make it personal.

Strike Three: Vizio isn't coy about "sharing", which, in this context also means selling, the information to partners, which is to say, advertisers. Vizio does not use the information it collects about your viewing habits to offer any kind of improved services or products, and it explicitly disavows any need to protect that information or restrictions placed upon other companies that prevent its monetization. Earlier this year, Samsung appeared in a flurry of headlines about eavesdropping televisions and changed its privacy policy over a section that seemed to imply it was constantly listening in and sending data off to a third party. The feature is turned on by default though it is possible for users to option out.

To give these complex commands, viewers must press a button on the remote control as they speak, and during that time, anything within "earshot" will be collected.

VIZIO hasn't responded for comment.


As a result, there are no VIZIO D58U-D3 58-inch 4K TV reviews that we can bring you yet unfortunately, but we do have a full heads-up on what you will be getting.